In the rapidly evolving landscape of technology and business, the concept of IM2.0 emerges as a pivotal framework aimed at guiding organizations through the digital transformation process. IM2.0 stands for Innovation Management 2.0, a term that reflects the updated methodologies and strategies implemented in the management of innovation within organizations. This guide will delve into the intricacies of IM2.0, exploring its principles, significance, methodologies, and its impact on various sectors.

What is IM2.0?

IM2.0 represents a paradigm shift in the way businesses approach innovation management. Traditional innovation management often relied on linear processes and a limited set of tools. However, with the advent of modern technology and the interconnectedness of global markets, organizations are now embracing more dynamic and collaborative approaches that emphasize agility, customer involvement, and continuous learning.

At its core, IM2.0 integrates various elements like open innovation, crowdsourcing, and the use of digital tools to enhance the innovation process. It acknowledges that innovation is not solely the domain of R